1. Everything Is Marketing. The success of a company is based more on the marketing of the product than on the product itself. Everything is marketing, from the way you say “Good morning” to the contacts you make on an airplane to your company name and brand, your wardrobe and vocabulary. Here’s how to approach each aspect of your business like a marketing genius.
 
2. Million-Dollar Ideas Can Come from Anyone. Ninety-five percent of CEOs never ask the $8-an-hour employees for their opinions. Yet, those employees are the ones touching the product and speaking to the customers. Brilliant ideas are generated by the most unlikely employees, and you’ll never know what they’re thinking if you don’t ask.